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Jay Gerhart, Vice President, Consumer Strategy

Jay Gerhart is a passionate driver of consumer strategy and innovation for Atrium Health, with a particular focus on primary and on-demand care. As part of the Innovation Engine, he employs methods such Design Thinking, Jobs to Be Done and Business Model Innovation in product and service development. During his 19 years with Atrium Health, Gerhart has led many of the system’s most significant corporate strategy, planning and development initiatives, including Levine Children’s Hospital and Levine Cancer Institute. Prior to joining Atrium Health, Gethart was a manager with Ernst & Young’s healthcare consulting practice. He has a bachelor's degree in economics from Duke University and a master's degree in finance from Wake Forest University.


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Will Behrmann, Assistant Vice President, Business Development

Will Behrmann oversees business model innovation for Atrium Health. This involves preparing the system for future success through disruptive innovation and commercialization.

Behrmann joined Atrium Health in 2008 with responsibility for ambulatory services development. Before joining Atrium Health, Behrmann served in strategy, business development and finance for Texas Health Resources for 13 years. He received a master’s in healthcare administration and a master’s in business administration from Saint Louis University. He is a fellow in the American College of Healthcare Executives.


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Ann-Somers Hogg, Innovation Director

As director of innovation, Ann-Somers Hogg leads innovation consulting projects in partnership with operational owners to develop human-centered solutions that improve patient outcomes and accelerate the transformation of Atrium Health. In this role, she also scans the environment to proactively identify emerging opportunities and disruptive trends, and develops insights that promote future organizational success. She also trains organizational leaders in the tenets of disruptive innovation and user-centered customer discovery methods.

Prior to joining Atrium Health, Hogg worked for Oliver Wyman, focusing on strategy development and implementation of value-based care models for health insurers. She earned a master's degree in health policy and management from The University of North Carolina and a bachelor's degree in commerce graduated from the University of Virginia.


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Lindsay Deneault, Commercialization Director

Lindsay Deneault joined Atrium Health in May 2016 to lead commercialization and leverage technology-enabled products and services to accelerate the transformation of Atrium Health. Deneault helps develop, validate and deploy new solutions by working collaboratively with teammate inventors and partnering with early-stage companies to turn innovative ideas into scalable businesses.

Prior to joining Atrium Health, she was a business strategist for Texas Medical Center in Houston where she was responsible for launching and managing the TMCx accelerator program to help TMC’s 21 member hospitals spin out and incubate early-stage technology companies. Lindsay has a bachelor's degree in biomedical engineering from Virginia Commonwealth University and master's degree from Rice University. Deneault currently serves as an advisor for several health innovation conferences, including: SXSW Impact Pediatric Health, Louisville Innovation Summit, UCSF’s Digital Orthopedics Conference and AARP's Innovation@50+.



Michael Johnson, Director

Michael Johnson lives at the convergence of health, innovation and technology. At Atrium Health, he applies Design Thinking and #JTBD to Blockchain, VUI, AI and Machine Learning. In addition to leveraging technical innovations to accelerate the transformation of health, he also assists in cultivating strategic partnerships with both startups as well as corporate. Johnson received a master’s degree in healthcare administration and a master’s degree in business administration from Georgia State University.

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Ben Tingey, Innovation Manager

As an innovation manager with Atrium Health, Ben Tingey utilizes innovation methodologies like human-centered design and disruptive innovation theory to help patients achieve their health goals and objectives so that communities can realize improved and sustainable health outcomes. With a penchant for the unconventional and an eye for good design, Tingey brings experience in healthcare startups, business strategy, capacity and service line planning and education. 

He earned his master’s degree in healthcare administration from The George Washington University and graduated cum laude from Brigham Young University with a bachelor's degree in american studies. When he’s not busy innovating, Tingey can be found with his nose in a book, laughing with his family or volunteering at his church, though not all at the same time.


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Elizabeth Watson, Innovation Manager

In her role at Atrium Health, Elizabeth Benfield leads system-level human-centered design projects to develop creative solutions for patients, families and the community. She also leads Atrium Health’s Innovation Catalyst program, which provides a framework for employees to apply design thinking methods in their daily work. Watson received her master’s in public health from the University of South Carolina with a focus on health promotion, education and behavior.


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Sally Baek, Strategy Associate

Sally Baek is involved in exploring new ways to identify and define user needs in order to better inform design and strategy for Atrium Health. She received a bachelor’s degree in strategic design and management at The New School's Parsons School for Design.