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At Atrium Health, we’re shaping the future of health and care by bringing innovative ideas to life. As one of the nation’s leading health systems with a vast care network and diverse patient communities, we’re uniquely positioned to lead the transformation of health and care.

Our Strategy and Transformation Office facilitates transformation, encompassing multiple responsibilities: strategy and planning, marketing and communications, innovation and new ventures, as well as the data and analytics that help drive strategic decision-making. We also create a gathering ground for collaboration, working with some of the world’s brightest innovators to amplify our impact.

Our capabilities

We are transforming healthcare, but we can’t do it alone. We partner with established industry players, startups, nonprofits, teammate inventors, researchers, clinicians and others to codevelop and invest in industry-leading innovations.

Through our Design for Impact approach, we leverage tools like the Lean startup method, human-centered design, business model innovation, Jobs to Be Done and more to design and develop a more consumer-centric care experience.

We harness the power of data and technology to improve our enterprise’s ability to provide efficient, high-quality, consumer-centric care to the communities we serve.

To better care for consumers in our communities, we seek to understand their lives, needs, wants and values so we can customize care to where they are and where they want to be.

Combining consumer, market and strategic insights, we articulate and activate our transformative path to ensure Atrium Health provides sustainable and differentiated value to all the communities we serve.

Case studies


Connecting mothers-to-be with leading
obstetrics app

Through our partnership with Babyscripts, Atrium Health patients use the Babyscripts app to stay connected to their care team and informed about their pregnancy.
This provides greater flexibility and transparency between moms and clinical teams.

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Bringing virtual mental health care into the primary care setting

Our integration of virtual behavioral health into primary care settings has expanded needed services to more people, helped to diagnose mental disorders sooner, reduced the stigma associated with asking for mental health support and lowered the overall cost of care.

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Connect with us

Have an idea that brings better health? Let’s explore what we can do together.

Industry insights

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Insight 1

A life-changing combination

The Atrium Health and Wake Forest Baptist Health combination will further transform medical education, expand research and enhance care. Learn more about Atrium Health enterprise resources in Winston-Salem, NC.

Wake Forest Innovations

Wake Forest Innovations

Improving health through industry research and invention commercialization.

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Innovation Quarter

Innovation Quarter

A mixed-use environment that fosters a diverse ecosystem of creativity, innovation and economic growth.

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Center for Healthcare Innovation

Center for Healthcare Innovation

Accelerating the translation of medical discoveries into clinical spaces to improve efficiency and patient outcomes.

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Venture Cafe Winston-Salem

Venture Cafe Winston-Salem

A gathering place for entrepreneurs and innovators to network and collaborate.

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What our leaders and teams are saying